The 9 best SEO audit tools in 2025

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. Jay Kang is an SEO Expert with over 9 years of experience crafting powerful content strategies, driving keyword optimization programs, and delivering significant organic growth. Join more than 7,000 customers and start creating comprehensive white labeled marketing reports in minutes flat.

Spot and Fix Declining Content

SEO audit

It highlights errors that prevents a website from reaching its full potential in search rankings. Doing an audit helps website owners create a plan for improvement, supporting long-term success in organic search results. The best way to avoid orphaned pages is to simply ensure that important pages are linked to, either via navigation or other internal links.

SEO audit

Step #14: Perform a Backlink Audit

SEO audit

Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better BHS Links crawl your site. It also helps visitors to quickly scan your whole site for relevant information.

SEO audit

Google search results come from its index, which is a database of hundreds of billions of webpages. Your pages need to be in this index to stand any chance at ranking. In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits.

  • Also, it’s normal that not all pages of your site are indexed by Google.
  • Also, check the size of the images in KB, aiming to keep them under 70KB to enhance your page speed.
  • Additionally, improved Core Web Vitals lead to lower bounce rates, higher engagement metrics, and increased conversion rates, which indirectly boost SEO performance.

Similarly, optimizing page speed enhances user experience, reduces bounce rates, and improves rankings, further driving traffic growth. Internal linking – connecting pages within your website – is a powerful yet frequently overlooked SEO tactic. It helps distribute link equity, passing authority from one page to another.

SEO audit

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