The Search Atlas Backlink Research Tool helps you to analyze and understand the backlink profile of any website, page, or subdomain. The Search Atlas Backlink Research Tool provides detailed insights into both domain-level and page-level metrics. Evaluating site speed improves SEO because page speed is an official ranking factor in Google’s algorithm, with faster websites receiving preferential treatment in search results. In addition to direct ranking benefits, improved site speed reduces bounce rates, increases pages per session, and increases conversion rates across all types of sites. A sitemap is a structured list of a website’s pages and content hierarchy for easy navigation.
Verify proper viewport configuration by checking if your site automatically adjusts to different screen sizes without requiring horizontal scrolling or zooming. An SEO audit is a process that evaluates all aspects of a SEO Anomaly website that impact its performance in search engines and identifies opportunities for improvement. Disavow harmful links using Google Search Console to protect your rankings. Also identify opportunities for future link building by analyzing competitor backlink profiles and reaching out to relevant blogs or business directories for inclusion. If you’re noticing a drop in organic traffic, a decline in keyword rankings, or slower page load times, now is the perfect time to audit your site for SEO. Local SEO involves the set of practices to help your business rank in local search.
- When the audit is done, you’ll get to a dashboard that displays your “Site Health” score.
- It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy.
- A few years back we switched from a budget host to $200/month premium hosting.
- The free SEO audit tool restricts crawling to 500 URLs per day, potentially a hurdle for larger sites.
Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool lets you understand the search intent of your organic traffic. This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. Schema data helps search engines show your pages for the right search query, increasing your website’s CTR and site visits. Traditional SEO tools are great for conducting research and audits when your business is already established.
For example, sites that implement schema often see increased click-through rates because of rich snippets. One study by Search Engine Land noted a 20-30% increase in CTR for pages with structured data generating rich results (like review stars). While I won’t claim schema will magically boost your rankings, it does make your existing rankings more effective by making them stand out. By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI.
Free SEO Toolbox
First, you need to know if search engines can actually find and understand your pages. At SEO.co, we specialize in supplying businesses with high-quality content marketing and white-label link-building for agencies. But we’ll also be the first to admit that these services will benefit your company very little if your website doesn’t have a strong SEO foundation to support it.
Should I Use a Tool to do SEO Audits?
You’ll need to run one using AWT to form the basis of your SEO audit. Analyze your WordPress site to detect critical errors and get actionableinsights to boost your SEO and get more traffic. You’ll then want to scour the search index for places where non-HTTPS URLs appear. You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized. Unlike other SEO audit software, Screaming Frog is a desktop app. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license).
It also tells you what kinds of websites already link to the kind of content you might want to create. If your competitors rank for these keywords, you have a good chance to rank for them too. For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO. In fact, our study of 11.8 million search results found that the top result in Google has 3.8x more backlinks than pages in positions 2-10. And it’s something you need to prioritize as part of your SEO audit checklist. So you can stay on top of future issues before they hurt your organic search performance.
Screaming Frog SEO Spider
We’ve put together a complete framework for this that we like to call search experience optimization. SeoClarity users benefit from Page Clarity, which monitors URLs daily and alerts via email if the noindex tag appears, aiming to catch it before Googlebot does. Run a site crawl with JavaScript enabled to render pages exactly as they would appear in the browser.
Sitemaps helps search engines understand your website’s structure. However, it should not contain broken links, redirected pages, or non-canonical URLs. Inspect your sitemap in Google Search Console to make sure it’s correctly configured and free of errors.