AnswerThePublic, Semrush and SEOmator are great for finding long-tail keywords or question-based keywords that are ideal for blogs and articles. Anchor text can be used by search engines to determine what a page is about (relevancy) and for ranking purposes. Beyond that, you want to know if enough people are searching for something to make it worth your time to create content, and how difficult it might be to actually rank for those keywords. The magic of SEO is that people can find your content the exact moment they search for an answer using a search engine. If your content provides an above-average, targeted answer to a specific search query, you have a good shot of ranking and earning the click. That’s why search engine optimization is not only about “using HTTPS” or “getting authoritative backlinks”.
Technical issues on your website can also impact users, especially things like broken links and images, a poorly implemented hierarchy of content, or page speed issues. These four components reflect the key areas of SEO that we know are crucial for determining how your website ranks in organic search. The idea is quite simple – you enter your most important keywords and the tool tracks your rankings in Google on a daily basis. There’s a famous study by Backlinko that analyzed 1 million websites and found out that the average post length on the 1st SERP is somewhere between 1,700 and 2,000 words. With competitor-based keyword research, you start with the domains of your competitors and look at the keywords they already rank for.
Maintain Consistent Local Citations
Additionally, utilize platforms like HARO (Help a Reporter Out) to offer your expert insights to journalists. In return, you get mentioned in their publications, earning high-quality backlinks from authoritative news sites. If you have reached SEO Anomaly this point, it’s time to deal with off-page SEO. Off-page SEO refers to SEO techniques that go beyond the website’s content. Begin by analyzing why these pages are not in the top three spots.
And if you want to fully optimize your
- So to understand link quality, you’ll need to review each page’s backlink profile.
- If you haven’t created one yet, or you haven’t seen results, don’t worry.
- Next up is Mad Rabbit, an ecommerce brand that sells tattoo aftercare products.
- Understanding your competitive landscape is crucial for shaping an SEO strategy that propels you ahead.
Before signing a contract, make sure you are clear on the deliverables. Also, if your project or retainer fee nets out to more than $150 per hour, you’re likely paying too much; the average hourly rate is closer to $75 to $100. Another way to learn more about what you can expect in terms of service quality is to ask your professional network whether anyone has worked with a specific agency.
To update the URL and change the date, you’ll need to set up a redirect from the old URL to the new one. If you don’t do it right, you’ll end up with broken links on your website and potential lost rankings. For example, if you search for “small business tools” on Google, you’ll see that the top-ranking pages are all roundups of small business software, not pages for specific tools. Keyword research is the process of finding & analyzing what relevant audiences search for in search engines. Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
There’s a guarantee on the set of deliverables based on investment level. Plus, Straight North offers contracts for one month, six months or one year. Straight North also offers local SEO services, e-commerce SEO plans, paid advertising services and website development.